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Millions of Americans at risk because of Alteryx colossal data leak

Millions of Americans at risk because of Alteryx colossal data leak

Massive leak containing sensitive data about over 120 million American households has been found by our cybersecurity team today.
The blame is on Alteyx, a marketing-analytics company, which left the data unsecured on a cloud-based repository after purchasing it from Experian's ConsumerView marketing database. The leak is huge! Except for individuals names, 250 different data fields are being exposed to this leak. Now cybercriminals have their databases improved with contact information, addresses, age, gender, education, occupation, marital status, mortgage, financial data, phone numbers, purchasing behavior and the number of children from every household included in the leaked database, our experts say.

The most significant problem here is that this is not a singular incident our cybersecurity team warns. Not long ago our cyber security team encounters a similar event where in September last year the credit monitoring company Equifax have been hacked by cyber criminals which managed to steal data containing information of about 150 million Americans.
To make this even worse than it is hackers left the entire database from Alteryx available for free to anyone who wants it, on an Amazon Web Services S3 cloud storage bucket.

Alteryx company and the Americans included in the database; it also put a black spot on Alteryx partners like Experian costumer credit reporting agency and US Census Bureau because both have their data included in this database.
In both cases, neither Alteryx nor Experian wanted to collaborate and comment on this leak with our experts. Alteryx and Experian tried to cover all up, making the data leak not dangerous, in a recent interview offered to Forbes: "Specifically, this file held marketing data, including aggregated and de-identified information based on models and estimations provided by a third-party content provider. It was made available to our customers who purchased and used this data for analytic purposes," Alteryx declared. They also mentioned that: "The information in the file does not pose a risk of identity theft to any consumers."

Experian blame it on Alteryx trough their spokesman: "This is an Alteryx issue, and does not involve any Experian systems" he said. It was also stated that: "Alteryx has already confirmed with you that the data in question contained no names of any individuals or any other identifying information, and does not pose any risk of identity theft to any consumers. We have been assured by Alteryx that they promptly remedied this issue."

After reading this interviews, our cybersecurity team strongly disagree about them and stated that all the data exposed here for free it has an invaluable price to cybercriminals, and it will be used in and by many spammers, phishing campaigns, marketers or identity thieves.
Every breach like this have consequences with far echo, and many of this data will be used for sure in new pieces of malware and other malicious software, it is best to prevent than repair our cybersecurity expert said.
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